22% Increase In Revenue
EDI Express is a less-than-truckload shipping company with 31 outside sales reps located in California, New York, New Jersey and Florida.
All of EDI’s sales reps have an assigned geographical territory. Their primary sales tactic for maintaining and deriving new business is physically dropping in on shipping managers at their warehouse, manufacture and distribution facilities.
The average age of their sales force is 60 and the average duration of employees at the company is 10 years
Most sales reps have never used a CRM. Excel is the preferred method for monitoring clients and opportunities.
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